Honour Way is a European marketing company representing an exclusive collection of unique and authentic, privately owned luxury lodges and camps. Our distinctive focus is concerned with building close personal relationships with clients and the international trade to promote awareness and increase sales.


We represent outstanding destinations with a dedicated responsibility towards the environments they are located in. Through experiences with our collection of clients in Africa’s most incredible locations, Honour Way clients provides insightful travellers with a truly earthy experience putting them in touch with not only the wildlife and nature around them but also with local cultures and communities.


Established in 2007, Honour Way is owner-managed by Honour Schram de Jong.  If you want to promote your lodge to the relevant markets, we can help design the most effective strategy for you.